Category Archives: books

Book Review From the Desert

Greetings from Albuquerque! I am out here for the week visiting my sister, who just moved here for graduate school (apparently my path towards MPH had to be one-upped by a path towards PhD… haha).

I thought I would share with you a little review on the book I finished last night:

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The Tipping Point by Malcolm Gladwell was a great read. While it is a non-fiction book, it was immensely interesting to me, as it discusses how epidemics spread. And no, not just epidemics as in diseases, but any movement (fashion trends, smoking rates, successful marketing or educational campaigns, etc). He outlines the main reasons why some ‘epidemics’ are able to spread successfully, and why others fail, and then illustrates with case studies.

Having taken a few classes this past year that touched on epidemiology, social marketing, and successful public health communication, this book was a great compliment. Highly recommend!

I also packed another book of his to read, which I plan to start soon (if I can pull myself away from the London2012 excitement on the TV!)

I’ll be back later to share some of my adventures out in the desert!

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